FC Barcelona Corporate: What are Barça Vision and Barça Media?

FC Barcelona, in the official statement confirming the new economic lever that brings in 120 million euros, also explained that based on an agreement with Mountain & Co and Acquisition Corp, the mission of Barça Vision and Barça Media.

This is the club's official explanation:

Barça Vision is FC Barcelona's platform grouping all the initiatives associated with Web3, NFT's and metaverses. Barça Vision is a fundamental part of the Club's strategy to build the Espai Barça Digital and bring together the digital community of FC Barcelona fans from all over the world, with a focus on Gen Alpha, Gen Z and Millennials. FC Barcelona has already taken different steps such as the official FC Barcelona channel on Discord or the launch of the collection of 3,000 Barça NFTs with Plastiks to promote sustainability projects around the World.

The construction of Espai Barça Digital is one of the top priorities of the Board chaired by Joan Laporta at the same level as the physical transformation of Espai Barça. The path laid out for the new digital era of FC Barcelona started on July 29, 2022 when Barça auctioned at Sotheby's New York the first NFT in the Club’s history, the Masterpiece #1 In a way, Immortal, a tribute to an iconic goal by Johan Cruyff from December 1973 and subsequently the Masterpiece # 2 Empowerment, inspired by Alexia Putellas on the OpenSea digital platform on June 28. Previously, the Club launched its official Fan Token BAR, which has provided millions of culers around the world with a new platform to connect with the club.

With more than 350 million fans, 520 million television viewers during the 2021/2022 season alone and more than 440 million social media followers around the globe, FC Barcelona has become one of the most important sports organizations in the world. With Barça Media, FC Barcelona centralizes the creation, production, and marketing of the digital content that the Club has been producing for more than 20 years. Barça Media mission is to produce dynamic and engaging content that can be distributed through its own distribution channels and world-leading external platforms such as Disney+, DirecTV, Sony Pictures, Univision and DaZN to reach global audiences. Every year FC Barcelona produces thousands of hours of audiovisual production that make FC Barcelona a global icon in the world of sports and the entertainment and a leader in digital broadcasting with more than 2.5 billion digital interactions on its social networks (Twitter, Instagram, Facebook, Youtube and Twitch) during the 2021-22 season.